After recently reading this post on CR Blog and coincidently finding a QR reader application on my iPhone it reminded me to explore the wonderful world of QR codes and their possibilities.
QR (Quick response) codes are the modern day version of barcodes but instead of using a traditional reader you’d find at Sainsbury, you use a mobile phone camera which sometimes has software built-in or you download an app to read the codes. The QR codes generally contain a ‘machine’ readable URL that automatically sends the user off to your website. This is especially useful if your domain name and specific page is long and unfriendly for typing out or writing down – one snap on your camera and you’re away.
2dcode.co.uk is a blog that helps you screw up your code as the code itself allows for 30% deterioration while still remaining readable.
For those of you who missed it last week (like me) the BBC is repeating the documentary of Stephen Fry and the Machine That Made Us - it’s on again this Friday (25th Apr) at 9pm on BBC Two.
Stephen Fry goes in search of the story behind the first media entrepreneur Johann Gutenberg - the man who invented the printing press – to find out why he did it and how. The story combines both historical enquiry and hands on craft and technology. It is through these practical trials and tests that Stephen demonstrates the brilliance of Gutenberg’s invention and brings the man and his machine to life.
I’ve had a look around and you can catch it again on the BBC iPlayer and TV Replay on your set top box, as well as five parts on YouTube.
This Archer Farms branding solution by Templin Brink Design apparently was turned down by Target! I think it’s great!! Good luck in your new adventures guys!
Steve talks about working with Paul Rand – it’s been featured on a few other blogs, but I found it fascinating and worth a post here too. Mr Rand’s wonderful little logo below.
chadsayshello.com is the blog of Chad Durham - an independent graphic designer (and director of Big Hello Design) working in London and now living on the south coast. Please contact me if you have a design project, a link suggestion or just want to say hello.
